Martin Zavodsky

Nowadays, the sustainability page is becoming an essential part of any future-focused, modern business’ website.

A sustainability page is a dedicated page that outlines the company’s commitment to protecting the environment and taking climate action in the course of providing its service or selling its products. It is a way for businesses to communicate to their customers, suppliers, and broader industry exactly what they’re doing to minimize their impact on the environment.


When creating a sustainability page, it is important to highlight specific initiatives and link them back to why they matter to the business specifically. Being too ambiguous or generic in the approach could mean the actions are interpreted as surface-level or tokenistic.


To build a credible sustainability page, we have to follow those rules:

  • Highlight your specific ‘why’
  • Use data to back up your claims
    • How much water do we clean?
    • How much waste do we reduce by cleaning water? (do we have some statistics?)
    • Do we recycle some trash? (we can say we are recycling trash, water, etc.)
      • How about recycling some unused chemicals/used chemicals/used containers?
    • Are we in some “organizations that give us accreditation for keeping environment clean?
    • Can we join some organizations to “highlight” our sustainability credibility?
    • What are the investments we made to be sustainable?
      • What are the future ones?
  • Be transparent about your progress
    • That’s why we need statistics.
  • Make it easy to navigate
  • Use visuals to tell your story
    • Picture of NANO machine in manufacture, picture (ideally with drone) of water waste treatment plant, etc.
  • Make it interactive
  • Keep it up to date
    • Once we have NANO dyes, we will write about it an article, we should also create articles about other sustainability activities, etc.